BCinColor, an employee resource group at BigCommerce for People of Color and Allies, was in need of an overall brand identity guide to inform all branded materials for the ERG moving forward. I worked with organization founders to develop branding and identity.

The ask was to create a design that showcases BigCommerce as eclectic, fun, and inviting. The idea will be to incorporate the logo into t-shirt designs, flyers, stickers, and more.