Matt Toman

CBD

 

In 2019, BigCommerce introduced that they were the first full-featured e-commerce platform to support retailers of hemp and hemp-derived cannabidiol (CBD) products. I approached the marketing request for CBD campaigns and content by introducing a new theoretical brand; Borealis. The Borealis brand was designed to inspire CBD merchants to envision themselves on the BigCommerce platform. The goal was to create a flexible “brand” that could be utilized to cover the many growing variety products in the CBD market.

2 0 1 9 C A M P A I G N ( B O R E A L I S )

2 0 2 1 C A M P A I G N ( A I R G L O W )

In 2021, aided by a wealth of knowledge from spearheading the look & feel for CBD as a whole, I began work on a design refresh by adopting another new theoretical brand alias. A lot of time was spent researching other brands within the marketplace and gathering various resources and mood-boarding. I also devoted time to nailing the right name for this new rebrand. At the end of the day, I landed on ‘Airglow.’